// drag me

yoooo, it's vivek

builder in new york city, born and raised in atlanta.
i make fun videos, build cool software, and work with startups on growth and marketing, from yc-backed to late stage.

say what's up

// about me

work wise ~ i co-founded Superline Network and scaled its media arm to 1M+ followers and 100M+ monthly views before exiting the business at the end of 2025.

along the way i've run brand activations with Nike, Adidas, Shopify, and Alibaba, and my first big boy job was in digital / marketing at L'Oréal in nyc.

i like internet culture, the creator economy, music, fashion, art, marketing, and tech. working across industries is the fun part, and i like connecting the dots between them.

tools i work with:

  • Shopify Plus
  • Adobe Creative Suite
  • Claude Code
  • Figma
  • + a lot more
Vivek Rama

// experience

Growth @ Vivek Rama

Apr 2023 - Present
  • Work with companies on growth and marketing, with clients ranging from venture-backed startups (YC alumni, Thiel Fellows) to Fortune 500 companies
  • Make fun videos and build software that eats culture

Co-Founder & Director of Digital @ Superline

Apr 2023 - Dec 2025
  • Co-founded, scaled, and exited the media arm, growing distribution to 1M+ followers and 100M+ monthly views
  • Secured and executed brand partnerships and activations with Nike, Adidas, Shopify, Informa Markets, PrizePicks, and Alibaba, driving ~$1M in advertising revenue over two years
  • Owned digital strategy, tech stack, CRM, and e-commerce, helping grow the product business from $8M to $12M

Marketing, Luxe Division @ L'Oréal

2022 - 2023
  • Worked across Lancôme and Giorgio Armani fragrances within the Luxe division in NYC
  • Built 360 activations spanning digital and brick & mortar, plus competitive analysis and investment forecasting

Audience Growth & Partnerships Lead @ Kids Take Over

2021 - 2023
  • Led e-commerce, merchandising, social, and partnership strategy for a youth-focused media outlet
  • Built partnerships with SoundCloud, Shopify, and BandLab

Co-Founder & Creator Operations Lead @ Creator Unlimited

Oct 2020 - Mar 2023
  • Co-founded a creative service agency specializing in e-commerce, custom manufacturing, and software solutions for creators and businesses
  • Built merchandise and e-commerce stores for creators including Elliot Choy, Kelly Wakasa, and Frenchie Fries, generating over $300K in revenue
  • Sunset the company when I moved to NYC to work at L'Oréal

Internships

2019 - 2021
  • L'Oréal — Marketing & Digital Intern, Luxe Division2021
  • UPS — Enterprise Program Management Office Intern2020
  • Scientific Games — Retail Solutions Intern2019

// fun projects

featured tool

FeedRama

a chrome extension that sorts instagram & tiktok profiles by engagement, with one-click download and transcription. i built it to power the research behind my videos.

Chrome Extension
www.feedrama.com
featured tool

FindCoverArt

genius meets pinterest for album cover art. a searchable archive of the stories behind iconic covers, built end-to-end with claude code. it feeds my cover-art series.

Website
findcoverart.com
// what's up
say what's up